Inside A Trader’s Head. 

By Tatiana Ana Loughman 6/20/2017

“Get Startups, LLC” doesn’t give any investment, financial or legal advice.


Let me share what I think about when I trade. As you know (or don’t know yet), trading is not just buying a promising stock and wishing-hoping-praying for it to go up. Trading can be selling stocks as a start (sell-to-open), buying options, or executing complicated maneuvers through an automated trading software.

My favorite strategy (and I simply say favorite because there are really lots of them) is to find an actively pumped stock, where the company is not having much luck usually overall. Pumped,  I mean, the stock is up TODAY for any reason: news, earnings, market news, anything! I am very flexible with the reasons of why a stock can be pumped because I believe that the market doesn’t really need a reason to go up or to go down- to me, it is all one big gambling game.

Then, after I find the stock (I will show detailed steps of it bellow), I simply bet on it to go down, and also buy sort of “insurance”, in case it doesn’t.

Step 1. I go http://www.yahoo.com -> Finance -> Gainers. 

I select actively pumped stocks that have a market cap of a billion and volume of a million at least.

Step 2. I research that stock.

I make sure that the stock is up today, but is usually going down.

Step 3. I sell their shares. Also, knows as “shorting”. Also, I buy call options (2-3 months expiration would give me relatively high risk, but I will take it) as “insurance” just in case my prediction was wrong. If you are not comfortable with high risk for your “insurance” options, then go with the low risk and buy calls with an expiration farther away. How much to short the stock and how much to buy options? See how much max (approximately) you may lose if your shares will start going up and take that loss into account while buying calls options.

Step 4. I check within 2-3 days if the stock keeps going up. If so, I may sell my options in a week-two (not later, because then the options value will be dropping due to time expiration) and so that way I take my profit.

Step 5. I wait for a while (usually at least a month and max several months) for the stock to start dropping, then take my profits from the “shorting”. If you went with the low-risk options strategy,  you may be comfortable waiting longer. Just remember that options will start losing their value due to time after holding them for over approximately 25% of their total time. Also, it is critical that you understand that holding your “shorted” shares gives you unlimited risk. “Insurance” or the options that we bought counterbalances the risk.

Bellow is the comparison of what happened with my call options within a week:

They went up 15- 25%.

Exit entries are the most challenging ones. You want to maximize your profits, but you don’t want to wait too long and so it will simply become too late to make any profit. What I like to do is to “lock” my profits. In the beginning,  I try to calculate the best exit for both entries,  relying on graphs and minimum realistic possibilities. Then, if my entries (each at the time) hit the targets (the ones that I set IN THE BEGINNING), I simply set a stop loss order, which executes a trade in case the stock or the option start moving in the opposite direction. Having tight or loose stop loss orders are your personal choice. I like to move them up if my options move up or move them down if my stock moves down, to tighten them up. You can also set orders for this specific action.

Some traders prefer to limit their risks and not to anticipate a decision of where to see their options and stocks (basically making a decision that the exit is the highest/lowest point). They exit the two directions (the stocks and the options) when the trade of the combination becomes profitable. In other words, the options gain exceeds stocks loss or stock gain exceeds options loss.

Step 6. It took a little over a month for the stock to start dropping. I bet lots of bullish investors are having a panic attack today, but not you, who took this trade in a completely different strategical direction.

Stock Market Chart

This is where you are about at a break-even point. It really depends on what your risk tolerance is. You may (1) start setting stop losses, (2) wait until it goes lower, (3) buy to cover as soon as you make even a small profit, (4) or get emotional and buy to cover at a loss (break-even overall), (5) buy-to-cover a portion of the stock (break-even point) and wait for the other half to keep going down to take the pressure off.

And we are continuing to go down as traders’ fear goes up.

Stock Market Chart

So, what did happen on May 11th, 2017 for the stock to drop that much? Overall negative economic sentiment and/or Maybe (!) the fact that the Ex-Dividend Date is on May 11th, 2017. Traders prefer to short (sell-to-open) stocks after the Ex-Dividend Date, so they don’t have to pay dividends. Could that be that the stock was heavily shorted after the Ex-Dividend Date and prior to the Earnings at the end of May 2017?

 

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Stock Trading Info

May 31st through June 5th earning didn’t happen and I was actually in a big loss. The stock was going up steadily due to overall economy being optimistic.

Earnings announcement occurred on June 20th, and as I thought, the company had a loss in earnings. As bad as it sounds for Bulls, I was finally happy. And, remember, you can not predict future! This is exactly what I’m saying, you are actually hoping for your estimates to be true. So, we are where we were in mid May again, but this time, I have stronger estimates that the stock might be going down.

Stock Market Chart

And there it is. Finally, I’m in a profit from both: the call options and shorting the stock. My next step, step 7is to start buying to cover in portions: 20% – 40% of total shares each time. My strategy is not to commit to a decision 100%, but instead diversify. In this example, that would be buying to cover in portions.

On the next chart you see that SFUN is now priced at $3.19, which is lower than what we sold it for.

Stock Market Chart

I prefer to invest approximately 10-15% in one position. I also like to practice in http://www.thinkorswim.com (simulated trading) trading platform, where I can simply learn and experiment without the risk of losing everything. Also, check out http://www.tradestation.com if you would like. You can paper trade with them as well as try and purchase sophisticated auto trading platforms.

Please, remember that stock market is a game and, after all, businesses don’t want to buy back their shares at prices higher than what they sold them at. 

“Get Startups, LLC” doesn’t give any investment, financial or legal advice.


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Is It Too Cheap To Be Too Cheap?

Is it really too cheap to be too cheap? Are you afraid to be judged by the society if you don’t have enough high quality items? Do you think the society cares about how much you paid for stuff or how much debt you have? Will the society help you get out of your debt if you show them your credits cards bill? Does the society know your name to remember who paid more or less and on what? Will the society still judge you no matter how much you own? 

I would say, “No, no, no, no, no and yes”.

If the stated above doesn’t apply to you and you don’t care about what society thinks, answer this: ” Have you ever been stolen from? Loss from Stock market? Loss due to any other unfortunate event? Do you want to get back on your feet?”

If you answered, “Yes” to any of these questions, proceed further.

I’ll write a few paragraphs about my saving techniques and You decide to follow my style or not. I use Mint app to track my credit card purchases, refunds, incomes, statistics, saving promotions etc. Many people say, they don’t like to use credit cards because it gets them in trouble. Agree. As for me, it only lasted for so long for me to realize that I only need to charge my card if the item is on my shopping list or if I absolutely have to pay for something ( like bills, for example). Before I open a credit card account ( or a checking account) I always check introductory cash bonus, cash back, low interest, no interest, etc. By the way, this is my approach to everything- before I buy, sign-up, commit or pay money I ALWAYS check for deals or how to get the most benefits out of it.


  • How I buy furniture to my apartment or house: I go to rich, classy neighborhoods, the ones you see when you drive to your work and think, ” What job does one need to have to be able to afford such house?” I go there right before trash trucks pick up their trash. Not every time, but very often they throw away perfectly new furniture. If I find something I like, I arrange a truck and bring that piece home! Sure, I wash it, disinfect it, etc… I hate germs. I also check Craigslist sometimes to see who throws away furniture  (sometimes people move and can’t afford moving expenses, so they are happy somebody just picks things up!) If you get furniture and all of them mismatch, get a high quality furniture paint, stack the furniture the way you see it fits best, repaint it all in one perfect color that matches the rest of your house and ta-da! I have been using this approach for years now and my house is way more stylish and classy than the houses you see on TV. I like antique, wood and leather furniture.  How much you are saving by doing this? Thousands?

  • How I buy food and house essentials:  I go to Ebates.com (referral link) or IBotta (referral link) and then go to Amazon or Jets or enter the item I search to find deals. To me, they have the least expensive prices, deals and variety of options. I must add that I have a prime membership at Amazon, so I have free delivery and discounts due to the membership. I use Subscriptions there, which helps me save additional 15%. To summarize, if you login to Ebates.com (referral link) then go to, for example Amazon, you save not just by using  the Amazon discounts, but also additional 3% for using Ebates (referral link)  or IBotta (referral link) Same is true for Jet.com. They have promotions for first time buyers, free shipping as well as low prices on certain items. Also, of course, this is where my credit card paragraph above comes into play. I save additional 5% by using Amazon credit card. To summarize how much you same by doing this: lower prices than at other stores, not spending time and gas, PLUS 8%-23% savings for using the steps in this paragraph. Money-wise, if your monthly food and household items are around $2,000, you save from $160 to $460 a month.

  • How I shop overall: No matter how you shop (online or physical), keep your receipts and check return dates. I will add the receipts trick in a next paragraph, but as for the returns, here is what I do. I purchase what I absolutely need (thing from my list, not an impulse purchase, Oh, Gosh, I don’t remember the last time I had an impulse purchase), receive the item or bring it home, start using it (keeping the box). Then a week or so after the use, I simply give it another look. Do I really need it? Does it solve the problem I had? Does the item do what it says it does? Does the description match the item 100%? If I answered “No” to at least 1 of these questions, I return the item for a refund. This technique simply double checks that your purchase was not an impulse purchase and also that you didn’t waste your money. Money-wise, how much do you save doing it? If you spend $2,000 a month on shopping and return 1 out of 10 items, then on average 10%? That is $200 a month. 

  • How I save money on receipts: Sometimes you absolutely have to go to Walmart,  because they have what online doesn’t have (by the way, out of physical stores I like Aldi the most).  I shop for things from my list, pay for them of course, then enter the receipt into Walmart Savings Catcher app. What it does is, it compares prices from Walmart to stores nearby and credits the difference to your account towards your next shopping trip at Walmart. On average, when I spend $100 at Walmart I receive about $2- $5 dollars back. I was saving all the rewards for a year and ended up with about $160 saved up during a year. My husband and I used that money during Christmas shopping, which was very helpful. By the way, IBotta (referral link) also works on matching receipts!

It is not necessary to mention that buying new cars, buying dresses you don’t need or anything else the like, will simply cancel out all of your savings techniques, so I won’t be writing a paragraph about that.

Of course, working people don’t have the time for all these tricks, but if you are one of those savings-addicts, you may end up with a fortune on your savings account after about a year of following the listed above steps. Let’s just add all the saved-up money together now (based on $2,000/ month spending) (Not having to pay for furniture is an amount that you just have to decide for yourself how much you saved.)

  1. * Opening a checking or credit card account promotion: minimum of $200 ( if only 1 account) per year.
  2. * Online shopping trick gives us: $160- $460/ month multiply for 12 months= $1,920- $5,520/year. 
  3. * Returning 1 out of 10 items: (10% of $2,000) on average is $200/month = $2,400 per year.
  4. * Walmart Savings Catcher will give you on average  $100- $200 per year.

Total per year= from $4,620 to $8,320. Not bad, right?


I know that sometimes we all want to simply have fun and make ourselves feel better. For some people it means, going shopping and not thinking about prices, needs, etc. For others it means fancy vacations or even something small as a fancy haircut at a salon. For me personally,  it means seeing my savings account grow and knowing that someday, when I’m ready, I’ll reinvest it all into my freedom of renting commercial space out or in any other business that I feel will give me a good monthly income.

My Productive Day

If you are a small business owner, here is my schedule and tips of a great and productive day:

1. Don’t turn on Personal Social Media (such as Facebook, personal email etc on) until certain hrs and use a daily planner for your workday. 

I conducted an experiment this morning. I set my schedule to check my social media and emails after my Productive hours, which means after 6 pm. I felt so free, guys! My morning and my afternoon were so unencumbered and Free! I easily completed all necessary tests, and well…felt very good about myself, of course . Which gave me a second push to success, called “optimistic belief in myself”, that I can do it.

2. Here is my collection of apps that might be helpful to you in your business.

  1. Free Bookkeeping:  https://www.waveapps.com
  2. Outsourcing Freelancers help: Freelancer.com 
  3. App Building:   (1) Appypie.com ; (2) Formotus.com 
  4. Business Plan: Liveplan.com 
  5. Employees And Contractors Together Projects Completion: Asana.com ; excel online
  6. Organizing Apps: Google day-by-day
  7. Funding Your Business: Kabbage.com
  8. Financial help: (1) Gofundme.com (2) Landingtree.com (3) Huntington opening accounts promotions 
  9. Automated Clients/Social Media Communication: (1) Hootsuite.com, (2) VCITA.COM (3) WordPress.com
  10. Vehicle GPS Tracking For Employees: Etrack.com 
  11. Business on FB Help: FBstart.com 
  12. Advanced Craigslist AdMaker: Mycraigslistadmaker.com 
  13. Promoting Your Business on: Yahoo Local, Yelp, Etsy, Ebay, Google for Businesses, Pinterest, Facebook Page, Instagram. (Instagram promotions with links to your Ebay, Etsy items). 
  14. Small Business Help: SBA.Gov
  15. For YouTube Bloggers Free Course – Youtube- get discovered course
  16. For Bloggers- https://creatoracademy.youtube.com/page/course/get-discovered  (videos promotion)
  17. Monetizing on Google,WordAds, Amazon, Youtube, Instagram
  18. Free online scheduling : (1) Calendly.com  (2) Setmore.com
  19. Connecting Your Apps And Automate Workflow- https://zapier.com/
  20. Client Management Virtual Office – Fiitfu.com
  21. Paid Services Subscription: Paypal- Subscription Buttons 

Some of these apps/software are FREE and may suit you perfectly, others are not free, but may also be very beneficial to you!

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Your Lows are Steps to Your Highs Or Online Learning: A Bachelor’s Level Computer Science Program Curriculum

As I’m looking back at my life, I count all my mistakes and all my achievements. One of the biggest mistakes I made is to choose to pursue a degree in law enforcement (in addition to my accounting degree). There is no future for growth in law enforcement field, unfortunately. Yes, they have government benefits and average income, but for a person to work their way up is extremely hard and takes very long time. What I should have done instead is to go to Computer Science Field to become a programmer or software engineer. That is where the future is!

I still think about it often and summarize my regrets while researching schools online. Well, today, I found a substitute to the Computer Science Degree. It is Free and it is Online. The best part of it is that their material comes from the best rated colleges, such as Harvard, MIT, Stanford, Berkeley, etc.

The question is: are there institutions that allow people to take exams after these free courses without having enrolled in accredited classes? Because you don’t want to go through these free course materials on your own, then decide to turn knowledge into qualifications, by trying to take the exams, and only to find out that these free courses will not count as knowledge, right? Do your due diligence and confirm your plans with your State Board and College Level Examination Program from the College Board at http://clep.collegeboard.org/ .

Another benefit of these free online courses is that no one requires you to take electives that has nothing to do with your program.

I have heard that many people are already using this particular website for years now and are pretty happy. They may later receive their formal qualification (or not) and work for a big company (where the sky is your limit), or become self-employed and have the sky around their office to be their limit.  So, here is the website to check it out guys:

http://blog.agupieware.com/2014/05/online-learning-bachelors-level.html

Wishing you the best of luck in your great and amazing adventures !

Who knows, maybe today is just the beginning of everything amazing in your life!

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You Have To Be A Problem Finder And Problem Solver Not A Product Pusher

Even very progressive Marketing Organizations sometimes forget that product pushing is not working anymore or maybe has never worked at all! 

I open my browsers and see ads for things I have already purchased! I searched for them (which did catch the search words into the adaptive ads), bought them, and now don’t need them anymore, but the items are still showing up in my browser. How many shoes does one person need?!

Push marketing is a promotional strategy in which a business attempts to get their message to their potential customers without them having a desire or interest to buy the product or learn more about it. It is Annoyance, not marketing!

I was shopping last Friday when heard an announcement that “we are going to introduce a new item … and give out great knives for FREE to all who wants to watch it…in clothing section…in 5 minutes”. My daughter and I pretended we don’t know each other (to get two of the FREE knives), watched a great, awesome presentation of a new food cutting machine, got our FREE knives and went back to shopping, as well as all the other 20 people, who were watching. I think, one 60 year old lady did stay to buy the promoted item, but I think it is just because she was the only one who doesn’t ever use Amazon or Ebay, where she could have purchased it twice cheaper.

I think, coupons are the least bothersome way to push products. You will be like, “I don’t really need this sugary cereal, but it is cheaper than the one I need because of this lucky coupon I have, so I guess I’ll just eat this cereal this week.”

So, the point of all this is: stop pushing products! I know it is hard to get out the box, but, you are losing money when you are using this ineffective marketing. Just drop it. Research what people need, or even start writing down what YOU need, maybe find a way to create a line for this item (and its variations), advertise it and there you go!

The most difficult step is the get out of the box, to make a change, to start thinking in a new direction, to quit what you were doing for a long time and to step into something unknown. You know what your success strategy here can be? To take this first step that I just described. You can even give your product a name,- your name! “Mary Johnson Step!” Or anyone else’s name (accept for mine 🙂 )


Story of one “Product Pusher Strategy Survivor”:

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Vent of a product pusher survivor

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